INDE MUSE: Making Luxury a Sustainable & Timeless Style

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The past couple of decades have seen a lot of prominences given to being earth friendly and sustainable. Businesses, people, and everyone in general has been comparatively more aware of the fact that we all must act and work in a way that does not harm the planet and sustainability is a term that is used far more commonly even in the world of luxury.


As the saying goes, Ethics + Aesthetics= Sustainable Luxury.

On the first thought, luxury and sustainable are two very different words.


They can almost be termed as oxymoron. The word luxury often comes with an undertone of excess and waste and is often associated with words like ‘extravagance’, ‘couture’, and the ‘high life’. While we think of sustainability, we think of words like ‘economy’, ‘environment’, ‘long term’, or even ‘climate change‘. Then how is it that two such different words come together?

But between all the pomp and grandeur of luxury, luxury shares certain qualities like long-term, creative and extraordinary designs with sustainability. When you’re buying a $2,500 worth Gucci bag you will look for qualities like elegance, uniqueness and long term! Similarly, sustainability is related to use of exceptional materials, classic designs and quality but with a focus on the long term and the use of fewer and better.


Sustainability — is about the continuance of abundant and healthy life for humans, animals, plants, and the earth’s systems now, and into the future.

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It’s finally time to update your wardrobe, to save the earth and some money. But, with unending buzzwords to understand and issues around greenwashing, it can be challenging to know exactly where to look for truly eco-friendly and ethically made luxury clothing. With that said, there is INDE MUSE out there that is producing high-quality, eco-friendly and durable products – and which don't sacrifice on style – so that you can enjoy shopping with a clear conscience.


For INDE MUSE, the belief in slow fashion and luxury is built into their brand DNA. The brand name, INDE MUSE, is inspired by the words “independent” and “muse” representing a strong woman who is her own biggest fan and strives to become a better person every day.



As part of its mission to make luxury a sustainable and timeless style through slow fashion, the brand’s entire process from development and design to production and packaging is carried out ethically, and consciously. The fabrics used are organic cotton, eco rayon, and viscose satin spandex which use fewer chemicals, less water and have lower greenhouse gas emissions. The eco rayon is Livaeco certified and the organic cotton is Control Union certified. Does not end here! To ensure minimal waste, they produce limited quantities of their designs and are further exploring methods to continue to do this in even better ways.



With the launch of their new F/W 22 collection named Muse Mode On, I was so very glad to see lots of rich colors and luxurious fabrics. The collection features timeless looks for every kind of occasion, transitioning from day to night while ensuring comfort. The color palette highlights the evergreen black color, dark pink to add a pop of color, and an elegant zebra print with orange accents to bring something different yet chic to the table.


See the full collection here
















It’s not rocket science. Changing up your lifestyle and embracing sustainable living can be reduced to a few simple quips. If you can wear it, wear it. If you can’t wear it, donate it. You can’t donate it or wear it? Then you’ll upcycle it, reuse it, or recycle it. As long as you can avoid sending it to the landfill, you’ve done your part in keeping the planet safe and fashion sustainable.

Because in the end sustainability is not about doing less harm rather it’s about doing more good!


What do you think – ready to start building your ethical closet? 

👉 theindemuse.com  -  IG: @theindemuse

40 comments:

  1. Sarah Viner11:01 AM

    How lovely is this I'm all for vegan fashion!! I absolutely love the brand and the collection. #save the planet

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    Replies
    1. Hey Sarah! Glad that you like it :)
      Happy Monday

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  2. These are such gorgeous pieces!

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    Replies
    1. Thank you. Yes they are :)

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    2. INDE MUSE5:19 AM

      Glad you like our collection Laura!

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  3. Love this article!
    Thanks and keep sharing great content.

    Modest Fashion Blog

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  4. REALLY REALLY NICE!!!

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    Replies
    1. Thank you for stopping by! Have a lovely day ♥

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  5. These are great tips to be more sustainable!

    Jill - Doused in Pink

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  6. Jeanie4:18 AM

    The concept behind eco-fashion is very impressive and a move in the right direction. Thanks for sharing

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    Replies
    1. Thank you for stopping by! Have a lovely day Jeanie.

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  7. It's about time fashion became more sustainable. I really like that black dress and it's so creative to put a few pearls on the strap.

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    1. INDE MUSE5:21 AM

      Glad you like the Modern Black Dress Carol! Please feel free to contact us at info@theindemuse.com if you have any questions :)

      Delete
    2. Hey Carol! Glad you like it :)

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  8. Replies
    1. INDE MUSE3:27 PM

      Thank you Christine!

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  9. I like the animal print blouse, it's really cute. My favorite item was the 'love more' bag. I wish I had one. It's a good size to fill with lots of things.

    Wishing you good October days.

    ~Sheri

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  10. Loving the idea of combining sustainability with luxury!

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    1. INDE MUSE5:23 AM

      Happy to hear that you like our brand philosophy Rowena!

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  11. Anonymous4:55 PM

    I agree that fashion is becoming more sustainable! I work with a brand called Aventura and I love all that they do to be sustainable and to reduce what goes into landfills. That pink dress is so pretty.

    Carrie
    curlycraftymom.com

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    Replies
    1. Anonymous5:23 AM

      Glad you like the Kinzi Dress Carrie! Please feel free to contact us at info@theindemuse.com if you have any questions or shop at our website directly :)

      Delete
    2. INDE MUSE5:24 AM

      Glad you like the Kinzi Dress Carrie! Please feel free to contact us at info@theindemuse.com if you have any questions or shop directly at our website :)

      Delete
  12. Love all the fabulous pieces especially that pink dress 🧡🧡🧡
    Happy Wednesday 💐

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    Replies
    1. Anonymous5:25 AM

      Happy Friday Veronica! Glad you like the Kinzi Dress! Please feel free to contact us at info@theindemuse.com if you have any questions or shop directly at our website:)

      Delete
  13. Shireen1:33 AM

    Sounds like an interesting brand. Will have to place an order soon.

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  14. Wendy Legault1:43 AM

    Thanks Ben for the introduction! Lovely collection and nicely priced too!!! I wonder if they offer shipping in Europe as well.

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    1. INDE MUSE5:32 AM

      Glad you like our collection Wendy! Unfortunately, we do not ship to Europe yet but please feel free to contact us at info@theindemuse.com if you have any questions :)

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  15. Love their mission and philosophy!

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    Replies
    1. INDE MUSE5:46 AM

      Happy to hear Heather!

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  16. So beautiful! Love the bustier top!

    xoxox,
    CC

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    Replies
    1. INDE MUSE12:56 PM

      Glad you liked it!

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  17. I like that black dress. Have a nice week!

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    1. INDE MUSE12:57 PM

      Happy to know you like the Modern Black Dress Kinga! Feel free to email us at info@theindemuse.com if you have any questions :)

      Delete
  18. Love these pieces! Very stylish!

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    Replies
    1. INDE MUSE12:57 PM

      Glad to hear you like our collection Pilar!

      Delete
  19. Iynnett2:50 AM

    Thanks for the helpful post!! I'm needing new items and have been struggling lol

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  20. Those dresses are gorgeous! If I ever left my house, haha, they would really come in handy! I have to say, some of my most worn items this year are things I got off Poshmark. I really need to explore secondhand options more before I just buy new things. I used to love thrifting, pre-pandemic!

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  21. The black strappy dress looks super chic!
    S

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